The Cincinnati Zoo's social media strategy over the past year has been fascinating. Last year, the loss of their gorilla Harambe became so deeply viral that the Zoo was effectively unable to do anything online without being spammed or hacked.
Luckily, they've had some replacement news, now that "Team Harambe" has accomplished its goals of making people miserable before getting distracted.
Fiona, a Nile Hippopotamus, was born several weeks premature, but besides her medical care, her social media presence has been brilliantly managed by the zoo, with various multimedia being posted on a consistent basis on multiple websites, including her own http://cincinnatizoo.org/blog/2017/01/25/premature-hippo-baby-updates/
While being naturally photogenic (she loves to photobomb her mother), I think that her web presence has been brilliantly-managed.
Since hippos vulnerable to habitat loss/fragmentation as well as poaching, she and her parents are excellent spokeshippos for conservation in Africa as well!
While I wish I could've gotten a picture of myself with Fiona (probably the most famous Cincinnati resident right now), the line to see her up close was quite long, and she was hiding behind her mother.
But that's okay. As long as she's happy, and we all learn what matters most in life from her - enjoy your time with those you love, and to protect nature.
Luckily, they've had some replacement news, now that "Team Harambe" has accomplished its goals of making people miserable before getting distracted.
Fiona, a Nile Hippopotamus, was born several weeks premature, but besides her medical care, her social media presence has been brilliantly managed by the zoo, with various multimedia being posted on a consistent basis on multiple websites, including her own http://cincinnatizoo.org/blog/2017/01/25/premature-hippo-baby-updates/
While being naturally photogenic (she loves to photobomb her mother), I think that her web presence has been brilliantly-managed.
Since hippos vulnerable to habitat loss/fragmentation as well as poaching, she and her parents are excellent spokeshippos for conservation in Africa as well!
While I wish I could've gotten a picture of myself with Fiona (probably the most famous Cincinnati resident right now), the line to see her up close was quite long, and she was hiding behind her mother.
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